The Concentrate vs Multi-Purpose Cleaner Concentrate: which is safer?
Multi-Purpose Cleaner Concentrate is our pick, better on PFAS and on the overall hazard picture.
Branch Basics
The Concentrate
PFAS grade
Overall grade
Verdict
Hazard flags
Material
Confidence
PossibleUndiluted skin/eye contact irritation
PossibleFragrance allergens from essential oils
PossibleMicrobial growth in diluted solution
Our pick
Grove Collaborative
Multi-Purpose Cleaner Concentrate
PFAS grade
Overall grade
Verdict
Hazard flags
Material
Confidence
PossibleFragrance allergens and sensitization (essential oils)
PossibleEye and respiratory irritation (concentrate exposure)
PossibleSkin sensitization from plant-derived surfactants
Where these two actually differ
- We flag Undiluted skin/eye contact irritation, Fragrance allergens from essential oils, Microbial growth in diluted solution and Incomplete ingredient transparency on the Branch Basics and not on the Grove Collaborative.
- We flag Fragrance allergens and sensitization (essential oils), Eye and respiratory irritation (concentrate exposure) and Skin sensitization from plant-derived surfactants on the Grove Collaborative and not on the Branch Basics.
- The Branch Basics is Concentrated plant-based cleaning formula where the Grove Collaborative is water, plant-derived surfactants, essential oils, which is most of the difference in these two grades.
- These two are level, close enough that price and fit should decide it rather than our grade.
Both products run through the same public rubric, which covers materials, coatings, brand disclosure, lab findings, and recalls, plus a beyond-PFAS hazard analysis. Grades are model-based estimates, not lab tests. How grades work →
More all-purpose cleaner, see the full ranking