Apple Cider Vinegar Shampoo vs Prose: which is safer?

Aveeno Apple Cider Vinegar Shampoo is our pick, better on PFAS and on the overall hazard picture.

Our pick

Aveeno Apple Cider Vinegar Shampoo

Aveeno

Apple Cider Vinegar Shampoo

PFAS grade

Excellent 75/100

Overall grade

Good 63/100

Verdict

Buy

Hazard flags

⚑ 3

Material

aqueous liquid shampoo (typical surfactants, conditioning agents, water)

Confidence

82%

PossibleSurfactant irritation (skin/eye contact)

PossibleFragrance allergens

PossibleMicrobial contamination (post-purchase)

Prose

Prose

Prose

PFAS grade

Excellent 75/100

Overall grade

Good 59/100

Verdict

Buy

Hazard flags

⚑ 4

Material

Cosmetic formulations (hair/skin care liquids and powders)

Confidence

72%

PossibleFragrance allergens and undisclosed fragrance components

PossiblePreservative sensitivity (formaldehyde releasers)

Possible1,4-dioxane contamination in ethoxylated surfactants

Where these two actually differ

  • We flag Surfactant irritation (skin/eye contact), Fragrance allergens and Microbial contamination (post-purchase) on the Aveeno and not on the Prose.
  • We flag Fragrance allergens and undisclosed fragrance components, Preservative sensitivity (formaldehyde releasers), 1,4-dioxane contamination in ethoxylated surfactants and Scalp irritation from high pH or over-active ingredients on the Prose and not on the Aveeno.
  • The Aveeno is aqueous liquid shampoo (typical surfactants, conditioning agents, water) where the Prose is Cosmetic formulations (hair/skin care liquids and powders), which is most of the difference in these two grades.
  • These two are level, close enough that price and fit should decide it rather than our grade.

Both products run through the same public rubric, which covers materials, coatings, brand disclosure, lab findings, and recalls, plus a beyond-PFAS hazard analysis. Grades are model-based estimates, not lab tests. How grades work →

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