Primally Pure Baking Soda Free Deodorant
No coating of concern recorded, and no PFAS statement from the brand.
The brand has published no PFAS statement for this product that we could find. Mamavation reported non-detect organic fluorine for several Primally Pure deodorants.
We flunk more products than we pass. This one earned its grade. How we grade
Material
mineral-based powder blend (arrowroot, magnesium hydroxide, mica)
Brand disclosure
Brand is silent on PFAS
Lab data
No PFAS found in testing
What Primally Pure Baking Soda Free Deodorant is made of, ingredients and materials
Primally Pure's deodorant is a dry mineral powder blend built on arrowroot starch, magnesium hydroxide, and mica. Magnesium hydroxide is an inert alkaline compound used to neutralize odor-causing acids on skin without blocking pores or relying on aluminum compounds. Mica is an inert silicate mineral that provides texture and slip; arrowroot is a plant starch that absorbs moisture. This formulation avoids both conventional antiperspirant metals (aluminum salts) and petroleum-derived polymers common in stick deodorants.
What’s concerning
No PFAS disclosure
No public statement from the brand about PFAS in this product.
Category baseline
The starting point for this type of product, before anything specific to this product is counted.
Skin irritation from magnesium hydroxide alkalinity
Magnesium hydroxide is alkaline (pH ~10-11) and can irritate sensitive or broken skin with prolonged contact or high concentration. Users with dermatitis, razor burn, or open lesions may experience localized irritation; this is a formulation-inherent property, not a manufacturing defect or adulterant.
What’s reassuring
No PFAS found in lab test
No PFAS detected in independent testing.
Base material not linked to PFAS
The main material recorded for this product is not one associated with PFAS.
Talc contamination (via mica or filler sources)
Primally Pure does not list talc as an ingredient and mica is the declared mineral base. No talc-related recalls or contamination reports are on record for this product. Mica is not associated with asbestos contamination risk in cosmetic-grade supplies.
Fragrance allergens
The product is marketed as fragrance-free; no scent additives are listed on available packaging. Mineral base ingredients (arrowroot, magnesium hydroxide, mica) carry negligible inherent allergen load.
Heavy metals
Mica and magnesium hydroxide are non-pigment minerals and do not typically carry lead, cadmium, or iron oxide contaminants at concerning levels. No heavy metal testing or contamination reports are publicly available for this brand's deodorant; standard cosmetic suppliers screen mica for purity.
Source, FDA ↗1,4-dioxane (from ingredient sourcing)
1,4-dioxane is a surfactant contaminant risk in ethoxylated ingredients. This product contains no ethoxylated compounds (e.g., no polysorbates, no cetyl/stearyl alcohol ethoxylates) based on disclosed ingredients, so 1,4-dioxane is not an expected contaminant pathway.
The full breakdown
The brand's record and disclosure
Primally Pure markets itself as a clean-ingredient brand with emphasis on natural and mineral-based products. The brand does not publish a formal PFAS statement, though the powder format and disclosed mineral ingredients suggest no intentional PFAS addition. No recalls or established safety controversies are on record for this deodorant. The brand lacks third-party certifications (e.g., EWG Verified, NSF) but ingredient transparency on packaging is typical.
How it compares in its category
Powder deodorants occupy a smaller market segment than stick and spray formats. They avoid the solvent-carrier issues (volatile organic compounds, propellants) of sprays and the occlusive polymer bases of conventional sticks. However, they offer no antiperspirant effect and require reapplication more frequently than aluminum-based deodorants. Compared to other mineral powders and natural brands, Primally Pure's ingredient list is straightforward and contains no reported problematic additives.
If you buy it
Store in a cool, dry place to prevent clumping from humidity or heat exposure; the powder format is stable and does not degrade with age. Shake the container before each use to ensure even mineral distribution. Application is typically via a puff or brush applicator included with the product; wash applicators weekly to prevent bacterial buildup. Replace when depleted; shelf life is indefinite if kept dry, but discard if odor or discoloration develops, which would indicate contamination.
What we don’t know
- Basis
- Model estimate, 82% confidence, not a lab result
- Lab test
- Independent test found none
- Brand statement
- Primally Pure has made none
Formulations change between production runs, so check the current label. How we grade.
More deodorant grades
How we score, every product runs through the same public 0-100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.