PFAS100/ 100Excellent
Overall92/ 100Excellent
UNSCENTED SENSITIVE DEODORANT Primally Pure Skincare

Primally Pure · Deodorant

UNSCENTED SENSITIVE DEODORANT Primally Pure Skincare

Excellent

No coating of concern recorded, and no PFAS statement from the brand.

Verdict · BuyNatural mineral and plant-based formula with lower PFAS concern; standard deodorant hazards appear reduced in this formulation.

The brand has published no PFAS statement for this product that we could find. Mamavation reported non-detect organic fluorine for several Primally Pure deodorants.

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We flunk more products than we pass. This one earned its grade. How we grade

Material

natural mineral powders, plant-based actives, beeswax

Brand disclosure

Brand is silent on PFAS

Lab data

No PFAS found in testing

What UNSCENTED SENSITIVE DEODORANT Primally is made of, ingredients and materials

This deodorant uses mineral powders (likely talc-free or clay-based given the 'natural' positioning), plant-derived actives, and beeswax as the binding agent. Beeswax is a benign, hypoallergenic base that does not leach into skin and has a long safety history in topical products. The absence of synthetic antiperspirant actives (aluminum chlorohydrate, zirconium) and talc reduces two common deodorant concern categories. Plant-based actives typically refer to essential oils or herbal extracts; the unscented claim means fragrance allergens are unlikely present.

What’s concerning

♾️

No PFAS disclosure

No public statement from the brand about PFAS in this product.

85/ 100
♾️

Category baseline

The starting point for this type of product, before anything specific to this product is counted.

80/ 100
⚠️

Beeswax purity and contamination

Beeswax can occasionally harbor residues from pesticides used in beekeeping or processing if sourced from nonorganic apiaries. Primally Pure does not specify organic certification for beeswax. Risk is low but not ruled out without third-party testing.

70/ 100
⚠️

Skin irritation from plant actives

Even though unscented, plant-based antimicrobial actives (e.g., tea tree, coconut oil extracts) can trigger contact dermatitis in sensitive individuals. Patch-testing is recommended before full-body use.

70/ 100

What’s reassuring

✅

No PFAS found in lab test

No PFAS detected in independent testing.

100/ 100
✅

Base material not linked to PFAS

The main material recorded for this product is not one associated with PFAS.

100/ 100
✅

Talc contamination

No talc is named in the known material list; mineral powders in natural formulations are typically kaolin, bentonite, or arrowroot starch. If undisclosed talc were present, asbestos contamination risk would exist, but this is not reported for Primally Pure products.

95/ 100
⛏️

Heavy metals

Mineral powders are generally low-risk for heavy metal accumulation when sourced responsibly. No recalls or test results naming lead, cadmium, or arsenic in this product are on record. Brand transparency on mineral sourcing is limited.

Source, FDA ↗
95/ 100
✅

Fragrance allergens

Product is explicitly unscented, eliminating common allergens like limonene, linalool, and synthetic fragrances. This is a strength for sensitive-skin formulations.

95/ 100

The full breakdown

The brand's record and disclosure

Primally Pure markets itself as a natural and clean beauty brand focused on skin-safe formulations. No major recalls or safety controversies are on public record for this product line. The brand does not publish a PFAS statement or third-party certifications (e.g., EWG, NSF), which is typical for small natural skincare companies but leaves some transparency gaps. Their mineral-based, beeswax-heavy approach aligns with their stated philosophy, and ingredient lists are accessible on the product page.

How it compares in its category

Natural mineral deodorants occupy a growing middle ground, they avoid synthetic antiperspirants and often omit talc, addressing two major concerns versus conventional deodorants. However, they typically perform less effectively at odor control than products with essential oils or antimicrobial actives, and reapplication may be needed. Primally Pure's unscented formulation is rarer than scented variants; this removes fragrance allergen risk but may limit performance perception. Compared to aluminum-free deodorants overall, mineral-based versions are gentler on sensitive skin but less durable in humidity.

If you buy it

Store in a cool, dry place away from direct sunlight to prevent beeswax softening or separation. Because mineral deodorants do not form a water-resistant layer like antiperspirants, reapply after sweating or showering if odor control is inadequate. Patch-test if you have sensitive skin, as mineral powders (even clay) can irritate some individuals. Replace if the texture hardens excessively, separates visibly, or develops an off-odor, typically within 12-18 months of opening.

What we don’t know

Basis
Model estimate, 78% confidence, not a lab result
Lab test
Independent test found none
Brand statement
Primally Pure has made none

Formulations change between production runs, so check the current label. How we grade.

More deodorant grades

How we score, every product runs through the same public 0-100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.