Hairstory New Wash Rich Cleansing & Conditioning Cream
Lower PFAS concern for a rinse-off hair cream despite brand providing no transparency.
This rinse-off cleansing cream lacks water resistance, nonstick, or stain-resistance functions that would introduce PFAS. The brand does not publicly disclose PFAS avoidance.
We flunk more products than we pass. This one earned its grade. How we grade
Material
aqueous cleansing cream (emulsion base)
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
What’s concerning
Category baseline
PFAS exposure happens more often with clothing products.
No PFAS disclosure
The company has not publicly discussed PFAS in this product.
Fragrance allergens and undisclosed fragrance components
Product lists 'fragrance' as an ingredient without component breakdown. Fragrance mixes can contain allergens and sensitizers not itemized on label; rinse-off exposure is lower risk than leave-in products, but scalp contact is prolonged during application.
Scalp irritation or sensitization from surfactants or conditioning agents
Surfactant strength and cationic conditioner concentration are not disclosed. Individual sensitivity varies; any cleansing product can irritate compromised or reactive scalp skin. Rinse-off format limits sustained contact compared to leave-in treatments.
What’s reassuring
Safe base material
Made from ceramic, mineral, or natural fiber with no PFAS risk.
Formaldehyde / VOCs
No public evidence that this product uses formaldehyde releasers (DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea). Hairstory does not disclose preservative system, so absence cannot be confirmed without ingredient analysis.
Source: ATSDR ↗Heavy metals
The product is marketed as a cleansing cream without color claim. No mineral pigments or iron oxides are visible in disclosed ingredients. No recalls or testing reports indicate metal contamination.
Source: FDA ↗Microplastics
No visible evidence of polyethylene beads or plastic microbeads in ingredient disclosure. Synthetic conditioning polymers (acrylates, silicones) do not shed as microplastics in rinse-off creams; they dissolve or degrade in water.
Source: EPA ↗The full breakdown
What it's made of and why it matters
Hairstory New Wash is a water-based emulsion cleansing cream formulated as a leave-in alternative to traditional shampoo. The aqueous cream base means no volatile silicones or heavy oils that concentrate on the scalp; surfactants and conditioning agents are rinsed away during use. As a rinse-off product, residual concentrations of potential irritants or additives are minimal compared to leave-in treatments.
The brand's record and disclosure
Hairstory has not published detailed ingredient sourcing, supplier transparency, or third-party safety certifications on this product. The brand does not disclose PFAS testing or mitigation strategies, which is consistent with limited transparency across mid-market hair brands. No major recalls or regulatory actions are on record for this specific product as of available public information.
How it compares in its category
This sits in the premium rinse-off conditioner space. Comparable products (SheaMoisture, Cantu, professional salon brands) similarly lack comprehensive hazard disclosure but are not differentiated by safety. The main trade-off is price and marketing positioning rather than measurable safety advantage or risk over mainstream alternatives.
If you buy it
Use as directed: apply, massage scalp and hair, rinse thoroughly with water. No heat exposure during use; no special storage risk beyond standard cool, dry conditions. Discontinue if scalp irritation or allergic reaction occurs. Replace when product consistency changes or contamination is visible. One container typically lasts 2-4 weeks depending on hair length and frequency.
What we don’t know
- Basis
- Model estimate, 72% confidence, not a lab result
- Lab test
- None on record for this exact product
- Brand statement
- Hairstory has made none
Formulations change between production runs, so check the current label. How we grade.
More conditioner grades
How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.