PFAS75/ 100Excellent
Overall67/ 100Good
NARS Soft Matte Primer

NARS · Foundation & Primer

NARS Soft Matte Primer

Excellent

Lower concern, but NARS offers no PFAS disclosure.

Verdict · BuySilicone-based primer with mineral pigments carries lower hazard profile; no formaldehyde releasers or talc on record; PFAS lower concern but brand transparency is absent.

Soft matte primers typically use silicone and mineral pigments with minimal PFAS risk. NARS does not publicly disclose PFAS testing or commitment, limiting transparency.

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We flunk more products than we pass. This one earned its grade. How we grade

Material

silicone, mineral pigments

Lab data

No public lab test

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What NARS Soft Matte Primer is made of, ingredients and materials

NARS Soft Matte Primer is formulated as a silicone-based product with mineral pigments as colorants. Silicone polymers are chemically inert and do not leach into skin under normal use conditions. Mineral pigments (iron oxides, titanium dioxide) are broadly considered non-toxic colorants in cosmetics; they sit on the skin surface and are not absorbed systemically. The silicone matrix itself resists degradation and does not release volatile organic compounds (VOCs) during storage or application.

What’s concerning

♾️

Category baseline

The starting point for this type of product, before anything specific to this product is counted.

80/ 100
♾️

No PFAS disclosure

No public statement from the brand about PFAS in this product.

85/ 100
🎨

Heavy metals

Iron oxides and titanium dioxide are FDA-approved colorants with strict purity standards; however, NARS does not publish heavy metal testing results (lead, cadmium, arsenic) for this specific product. Mineral pigments can carry trace contaminants depending on ore sourcing; third-party lab reports would be needed to rule this out entirely.

Source, FDA ↗
70/ 100
🏷️

Fragrance allergens or undisclosed fragrance components

NARS ingredient lists do not explicitly name fragrance or essential oils, suggesting this is a fragrance-free or minimally scented product. However, without full disclosure of proprietary fragrance components, contact dermatitis risk cannot be fully ruled out in individuals with fragrance sensitivity.

70/ 100

What’s reassuring

✅

Base material not linked to PFAS

The main material recorded for this product is not one associated with PFAS.

100/ 100
💨

Formaldehyde / VOCs

No formaldehyde-releasing preservatives (imidazolidinyl urea, dmdm hydantoin) or listed preservative allergens are documented in publicly available ingredient disclosures for this primer. Silicone cosmetics typically use phenoxyethanol or methylisothiazolinone, both lower-concern preservatives at standard concentrations.

Source, ATSDR ↗
95/ 100
✅

Talc contamination

This primer is formulated with silicone and mineral pigments and does not appear to contain talc. Talc-free status is not explicitly marketed, but the silicone base is incompatible with talc use.

95/ 100
✅

1,4-dioxane contamination from surfactants or emulsifiers

Silicone-based primers do not require surfactants for emulsification and typically do not contain ethoxylated ingredients that could carry 1,4-dioxane as a trace contaminant. No recalls or third-party detections are on record for this product.

95/ 100

How is this PFAS grade calculated?

The brand's record and disclosure

NARS does not publish detailed ingredient disclosure, allergen warnings, or PFAS commitments on its website or in marketing materials. The brand has not faced publicly documented recalls or regulatory action specific to this primer. Third-party certifications (cruelty-free, vegan status) are marketed, but chemical safety transparency and independent testing claims are not emphasized. As a luxury cosmetics brand, NARS relies on regulatory compliance rather than proactive ingredient transparency.

How it compares in its category

Silicone primers dominate the matifying cosmetics segment and are considered lower-concern than oil-based or talc-containing alternatives. Most competing primers (MAC Fix+, Tatcha Luminous Dewy, Fenty Beauty Pro Filt'r) use similar silicone polymers with mineral pigments, placing NARS in the mainstream of the category. Products marketed as talc-free or formaldehyde-free are common; NARS does not explicitly claim either, but the formulation does not appear to include talc or formaldehyde-releasing preservatives based on available ingredient lists.

If you buy it

Store the primer in a cool, dry place away from direct sunlight to prevent silicone separation or pigment settling over time. Do not apply excessive amounts; a small dab spreads thinly across the face, minimizing any potential for skin irritation from fragrance or preservatives (not specified on this product's label). Replace after 12 months of regular use or if the texture separates or develops an off odor. If you have sensitive skin or a history of reactions to cosmetics, patch-test on the inner forearm first; discontinue if redness or itching occurs.

What is not known about PFAS in this product?

Basis
Model estimate, 68% confidence, not a lab result
Lab test
None on record for this exact product
Brand statement
NARS has made a specific claim

Formulations change between production runs, so check the current label. How we grade.

What are the PFAS-free alternatives to NARS Soft Matte Primer?

bareMinerals Original Prime Time Foundation Primer

Bare Minerals

bareMinerals Original Prime Time Foundation Primer

100ExcellentPFAS grade
  • mineral powder, silicones, mica
  • The brand calls it PFAS-free, which we have not verified
  • Fragrance allergen sensitization
  • mineral powder, silica, mica, talc
  • The brand calls it PFAS-free, which we have not verified
  • Talc inhalation

2 hazards checked on this product, all on its full breakdown.

bareMinerals Prime Time Hydrate & Glow Primer

Bare Minerals

bareMinerals Prime Time Hydrate & Glow Primer

100ExcellentPFAS grade
  • mineral pigments, glycerin, plant extracts, silicones
  • The brand calls it PFAS-free, which we have not verified
  • Fragrance allergens and undisclosed fragrance components

2 hazards checked on this product, all on its full breakdown.

More foundation & primer grades

How we score, every product runs through the same public 0-100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.