Dove Daily Moisture Therapy Shampoo
Lower PFAS concern; typical rinse-off cosmetic with no known high-risk ingredients.
This rinse-off liquid shows no documented PFAS treatment, water-resistant claims, or fluorinated coatings. The brand makes no PFAS disclosures.
We flunk more products than we pass. This one earned its grade. How we grade
Material
aqueous shampoo base, surfactants, emollients
Lab data
No public lab test
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What Dove Daily Moisture Therapy Shampoo is made of, ingredients and materials
Dove Daily Moisture Therapy is an aqueous shampoo formulation built on mild anionic and amphoteric surfactants, with emollients (typically glycerin, dimethicone) and conditioning agents. Because shampoos are rinsed away within minutes, dermal absorption risk is minimal even for potentially irritating ingredients. The emollient base is designed to reduce stripping of natural scalp oils, reducing the likelihood of irritation or barrier damage that could increase ingredient penetration.
What’s concerning
Category baseline
The starting point for this type of product, before anything specific to this product is counted.
No PFAS disclosure
No public statement from the brand about PFAS in this product.
1,4-Dioxane (potential contaminant in surfactant synthesis)
This rinse-off shampoo may contain trace 1,4-dioxane as an unintended byproduct of ethoxylated surfactant manufacturing. Exposure during use is extremely low due to brief contact and immediate rinsing; dermal absorption during the seconds of application is negligible.
Fragrance allergens (undisclosed components)
Dove lists 'fragrance' as a single ingredient without itemizing specific aroma compounds. Individuals with fragrance sensitivity or dermatitis may experience scalp irritation, though the formulation is marketed as hypoallergenic and fragrance-related reactions are uncommon in this product line.
Scalp or eye irritation from surfactant base
Even mild surfactants can irritate sensitive scalp or eyes upon contact. This product is designed for gentleness but is still a cleansing agent; accidental eye contact or use on very inflamed scalp may cause temporary stinging. Rinse immediately if contact occurs.
What’s reassuring
Base material not linked to PFAS
The main material recorded for this product is not one associated with PFAS.
Formaldehyde / VOCs
Dove does not publicly disclose use of formaldehyde-releasing preservatives in this product. Standard industry practice and Dove's transparency record suggest avoidance of this class; no reports of formaldehyde contamination in Daily Moisture Therapy exist.
Source, ATSDR ↗Heavy metals
Shampoos are formulated with purified water and tested ingredients. No recalls or documented heavy metal contamination (lead, cadmium, arsenic) have been reported for this Dove product or line.
Source, FDA ↗How is this PFAS grade calculated?
The brand's record and disclosure
Dove (Unilever) publishes ingredient lists transparently and has faced no major recalls or safety violations specific to this line. The brand has committed to phasing problematic chemicals from personal care lines, though formal PFAS disclosure remains limited across the industry. No established dermatological controversies or hidden ingredient concerns are on record for this product formulation.
How it compares in its category
This product sits in the mainstream mass-market segment, competing with Pantene, Garnier, and SheaMoisture on mildness rather than premium positioning. It avoids common sensitizers (sulfates, parabens) that some competitors still use, placing it above the lowest-cost tier. Comparable products carry the same rinse-off safety profile; Dove's advantage is consistent formula documentation and absence of controversy.
If you buy it
Use as directed, wet hair, apply small amount, lather gently, rinse thoroughly with cool to warm water. No special storage precautions needed; keep container sealed and store at room temperature away from direct sunlight. Replace when empty; no maintenance required. Discontinue use only if individual sensitivity develops (rare for this formulation).
What is not known about PFAS in this product?
- Basis
- Model estimate, 82% confidence, not a lab result
- Lab test
- None on record for this exact product
- Brand statement
- Dove has made a specific claim
Formulations change between production runs, so check the current label. How we grade.
More shampoo grades
How we score, every product runs through the same public 0-100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.