PFAS75/ 100Excellent
Overall67/ 100Good

Hello Products · Deodorant

Wild Berry Aluminum Free Deodorant with Shea Butter

Excellent

Lower concern deodorant; no known PFAS triggers in formulation.

Verdict · BuyStarch-based formula with talc-free, plant-derived actives and lower-concern PFAS profile; no established hazards on record for this product.

Hello Products makes personal care items without Teflon-type coating or Teflon-family coating coatings. No PFAS disclosure found, but powder deodorants rarely contain PFAS; solid formulations with plant actives and shea butter present lower risk.

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We flunk more products than we pass. This one earned its grade. How we grade

Material

starch-based, plant-derived active ingredients, shea butter, talc-free

Brand disclosure

Brand is silent on PFAS

Lab data

No public lab test

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2 hazards checked on this product, all on its full breakdown.

What Wild Berry Aluminum Free Shea Butter is made of, ingredients and materials

This deodorant uses starch (likely corn or other plant starches) as the primary absorbent and moisture-management base, paired with plant-derived odor-control ingredients rather than aluminum compounds. Shea butter provides emollient properties without synthetic polymers or silicones common in conventional deodorants. The talc-free designation is material because talc can be contaminated with asbestos during mining, though this product explicitly avoids it. Starch-based formulas are generally water-soluble and pose lower risk of skin buildup or irritation compared to aluminum or synthetic acrylate polymers.

What’s concerning

♾️

Category baseline

The starting point for this type of product, before anything specific to this product is counted.

80/ 100
♾️

No PFAS disclosure

No public statement from the brand about PFAS in this product.

85/ 100
⚠️

Fragrance allergens

Starch-based deodorants often use essential oils or plant extracts for scent; wild berry fragrance may contain limonene, linalool, or other common allergens. Individual sensitivity varies; patch testing is advisable for sensitive skin.

70/ 100
⚠️

Skin irritation or contact dermatitis from plant actives

Shea butter and plant-derived odor inhibitors are low-risk for most users but can trigger irritation in individuals with sensitive skin or plant oil allergies. Patch testing before full application is recommended for first-time use.

70/ 100

What’s reassuring

✅

Base material not linked to PFAS

The main material recorded for this product is not one associated with PFAS.

100/ 100
✅

Talc contamination with asbestos

This product is explicitly talc-free, eliminating the primary pathway for asbestos exposure in deodorants. No talc-based variant of this specific product is on record.

95/ 100
⛏️

Heavy metals

Wild Berry formulation relies on plant extracts for scent and color rather than synthetic dyes; no specific heavy metal contamination has been reported for Hello Products deodorants. Public data on lead or cadmium testing is not available.

Source, FDA ↗
95/ 100
💨

Formaldehyde / VOCs

Hello Products does not publicly disclose full preservative systems; however, starch-based formulas typically use gentler preservatives than conventional deodorants. No formaldehyde-releasing preservatives are documented in product literature.

Source, ATSDR ↗
95/ 100

How is this PFAS grade calculated?

The brand's record and disclosure

Hello Products positions itself as a natural personal care brand with emphasis on ingredient transparency, though the company has not published detailed safety disclosures or third-party certifications (such as EWG Verified, NSF, or similar). The brand's PFAS stance is not publicly documented, and while the PFAS grade for this formulation is assessed as lower concern based on material composition, the brand has not made public commitments regarding PFAS testing or elimination. No major recalls or established safety controversies are on record for this specific product.

How it compares in its category

Aluminum-free deodorants span a spectrum from starch or clay-based (like this one) to synthetic polymer or essential-oil-only formulas. Starch-based variants typically offer moderate sweat absorption and lower skin sensitization risk compared to aluminum antiperspirants, though they do not block sweat production. This product's inclusion of shea butter positions it in the mid-range of natural deodorants; it avoids both synthetic polymer concerns and the minimal efficacy sometimes seen in essential-oil-only alternatives. Talc-free status aligns it with contemporary safety norms in the category.

If you buy it

Apply to clean, dry skin; starch-based formulas work best when skin is not wet or heavily perspiring, as they rely on moisture absorption rather than antiperspirant blockade. Store in a cool, dry place to prevent clumping or separation of the shea butter component. Replace every 6 to 12 months or when product hardening or separation becomes pronounced. If irritation develops, discontinue use; starch-based products rarely cause reactions, but individual sensitivity to shea butter or plant actives is possible.

What is not known about PFAS in this product?

Basis
Model estimate, 72% confidence, not a lab result
Lab test
None on record for this exact product
Brand statement
Hello Products has made none

Formulations change between production runs, so check the current label. How we grade.

What are the PFAS-free alternatives to Wild Berry Aluminum Free Deodorant with Shea Butter?

Primally Pure Baking Soda Free Deodorant

Primally Pure

Baking Soda Free Deodorant

100ExcellentPFAS grade
  • mineral-based powder blend (arrowroot, magnesium hydroxide, mica)
  • We found no PFAS statement from the brand
  • Skin irritation from magnesium hydroxide alkalinity
Each & Every The Mini Edit

Each & Every

The Mini Edit

100ExcellentPFAS grade
✓ EWG Verified
  • cosmetic formulations, primary ingredients listed
  • A third party reports verifying it as PFAS-free
  • Fragrance allergens (natural essential oils)

2 hazards checked on this product, all on its full breakdown.

UNSCENTED SENSITIVE DEODORANT Primally Pure Skincare

Primally Pure

UNSCENTED SENSITIVE DEODORANT Primally Pure Skincare

100ExcellentPFAS grade
  • natural mineral powders, plant-based actives, beeswax
  • We found no PFAS statement from the brand
  • Beeswax purity and contamination

2 hazards checked on this product, all on its full breakdown.

More deodorant grades

How we score, every product runs through the same public 0-100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.