kin+kind Itchy Dog Shampoo
Lower concern. Aqueous shampoo base is not a material linked to PFAS.
This liquid surfactant-based shampoo does not require water-repellent or durable coatings that typically contain PFAS. The brand has no PFAS statement on record and no testing data is public.
We flunk more products than we pass. This one earned its grade. How we grade
Material
aqueous shampoo base (surfactants, water, plant extracts)
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
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What kin+kind Itchy Dog Shampoo is made of, ingredients and materials
Kin+Kind Itchy Dog Shampoo is a surfactant-based aqueous formulation designed for sensitive canine skin. The product relies on plant extracts (oatmeal, aloe, other botanicals) and mild surfactants to clean without heavy detergency. Since shampoos are rinse-off products that do not stay on skin or in the body, residual chemical burden is lower than leave-on personal care items.
What’s concerning
Category baseline
The starting point for this type of product, before anything specific to this product is counted.
No PFAS disclosure
No public statement from the brand about PFAS in this product.
Fragrance allergens and essential oils in botanical blends
Plant-extract shampoos can trigger contact dermatitis in sensitive dogs. Kin+Kind does not itemize specific essential oils or fragrance compounds on available product labels, making individual allergen assessment difficult.
Microbial contamination or bacterial growth during storage
Aqueous shampoos rely on preservatives to prevent mold and bacteria. If Kin+Kind uses minimal preservatives to maintain a 'natural' claim, microbial risk rises if the bottle is left open or stored in warm, humid bathrooms; typical for this category.
Surfactant irritation to eyes or skin if not rinsed thoroughly
Any shampoo poses irritation risk if trapped in a dog's eyes or left on skin. Kin+Kind is marketed as mild but contains surfactants; thorough rinsing is essential, especially for dogs with existing skin inflammation.
What’s reassuring
Base material not linked to PFAS
The main material recorded for this product is not one associated with PFAS.
Formaldehyde / VOCs
No credible evidence that Kin+Kind uses DMDM hydantoin, imidazolidinyl urea, or other formaldehyde-releasing preservatives; aqueous rinse-off products typically use gentler systems (sorbates, benzoates), but full preservative identity is not disclosed.
Source, ATSDR ↗Heavy metals
No recalls or testing results report heavy metals in Kin+Kind shampoos. Plant-based colorants used in pet shampoos are generally low-risk, though mineral clays (if present) are not confirmed on the label.
Source, FDA ↗How is this PFAS grade calculated?
The brand's record and disclosure
Kin+Kind markets itself as a natural and pet-safe brand but does not publicly disclose full ingredient sourcing or third-party certifications (e.g., Natural, Leaping Bunny). The brand has not made public commitments to PFAS avoidance or transparency, a gap shared by most pet shampoo manufacturers. No recalls or safety controversies are on record for this specific product line.
How it compares in its category
Pet shampoos typically avoid harsh sulfates and parabens more consistently than human shampoos because pet owners scrutinize formulations. Kin+Kind positions itself in the premium natural segment, similar to Earthbath and similar brands. It lacks independent certifications (USDA Organic, EWG Verified) that some competitors carry, making ingredient verification harder.
If you buy it
Use as directed on damp coat and rinse thoroughly; no special precautions needed beyond standard shampoo safety (keep out of eyes). Store in a cool, dry place away from direct sunlight to maintain ingredient stability. Discontinue if your dog shows new skin irritation and patch-test on a small area first if the animal has severe sensitivities.
What is not known about PFAS in this product?
- Basis
- Model estimate, 72% confidence, not a lab result
- Lab test
- None on record for this exact product
- Brand statement
- Kin+Kind has made none
Formulations change between production runs, so check the current label. How we grade.
More shampoo grades
How we score, every product runs through the same public 0-100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.