Puracy Natural Shampoo
Lower concern for a liquid shampoo with minimal PFAS risk in this category.
This liquid cosmetic uses plant-derived surfactants and requires no water-repellent coatings or Teflon-family coating additives typical of PFAS products. The product category itself carries lower risk than waterproofed apparel or nonstick cookware.
We flunk more products than we pass. This one earned its grade. How we grade
Material
aqueous surfactants, plant-derived cleansers
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
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What Puracy Natural Shampoo is made of, ingredients and materials
Puracy Natural Shampoo is formulated primarily as an aqueous solution of plant-derived surfactants (coconut-based cleansers) rather than synthetic petrochemical detergents. The product avoids silicones and sulfates (SLS/SLES), which reduces skin irritation risk for sensitive users. Liquid shampoos in water-based form carry lower chemical volatility and stability concerns than powders or solid formulations, meaning fewer fragmentation or inhalation risks during use.
What’s concerning
No PFAS disclosure
No public statement from the brand about PFAS in this product.
Category baseline
The starting point for this type of product, before anything specific to this product is counted.
1,4-dioxane (contaminant in ethoxylated surfactants)
Plant-derived surfactants that are ethoxylated (e.g., sodium laureth sulfate alternatives) may contain trace 1,4-dioxane as a manufacturing byproduct. Puracy's ingredient list does not explicitly disclose ethoxylation grade or 1,4-dioxane screening; residual levels in rinse-off products are typically below EPA concern thresholds but remain possible.
Fragrance allergens and sensitizers
Puracy Natural Shampoo lists 'natural fragrance' or essential oils on its label. Natural fragrances can contain limonene, linalool, and other volatile compounds that may trigger contact dermatitis or respiratory sensitivity in susceptible users; brand does not disclose specific fragrance components.
Formaldehyde / VOCs
If the product contains DMDM hydantoin, imidazolidinyl urea, or other preservatives common in personal care, small amounts of formaldehyde may be released over time or in the bottle. Puracy's ingredient disclosures do not explicitly state preservative type; direct contact exposure during shampooing is brief and rinses away, but sensitive individuals may react.
Source, ATSDR ↗What’s reassuring
Base material not linked to PFAS
The main material recorded for this product is not one associated with PFAS.
Heavy metals
No published recalls or safety alerts specific to heavy-metal contamination in Puracy shampoo. Botanical extracts may accumulate trace metals from soil, but rinse-off application and typical use volumes present minimal absorption risk; third-party testing data is not publicly available.
Source, FDA ↗Microplastics
Puracy Natural Shampoo does not advertise exfoliating beads or microbeads. Liquid formulations have no inherent microplastic shedding risk unless polyethylene spheres are intentionally added; no evidence of such inclusion in this product line.
Source, EPA ↗How is this PFAS grade calculated?
The brand's record and disclosure
Puracy markets itself under a 'natural' and eco-conscious positioning, with publicly available ingredient lists and a stated commitment to plant-based chemistry. The brand has not faced major FDA recalls or safety warnings specific to this product line. However, the company does not publish detailed third-party toxicology reports or heavy-metal testing results; ingredient transparency is adequate but limited to label disclosure rather than proactive safety documentation.
How it compares in its category
Puracy Natural Shampoo sits in the mid-tier of the 'natural shampoo' market, comparable to brands like Burt's Bees and SheaMoisture in ingredient philosophy but with less extensive clinical or dermatological vetting than prescription or clinical brands. Versus conventional sulfate-based shampoos (Head & Shoulders, Pantene), it eliminates known irritants and reduces synthetic dye load. Versus ultra-premium alternatives (Puracy's own marketing peers), it offers similar ingredient profiles at lower cost without sacrificing basic safety benchmarks.
If you buy it
Use as directed on the label; no special storage precautions beyond keeping the bottle sealed and away from extreme heat, as with any liquid personal-care product. Discontinue use if scalp irritation develops, which is rare but possible with any plant-derived surfactant blend. No evidence suggests this shampoo requires special maintenance or poses cumulative toxicity risks with normal use; replace when empty. Patch-test on a small area first if you have known allergies to coconut or other botanical ingredients.
What is not known about PFAS in this product?
- Basis
- Model estimate, 78% confidence, not a lab result
- Lab test
- None on record for this exact product
- Brand statement
- Puracy has made none
Formulations change between production runs, so check the current label. How we grade.
More shampoo grades
How we score, every product runs through the same public 0-100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.