VERB Glossy Shampoo
Lower concern; standard rinse-off cosmetic with no known PFAS triggers, but no public disclosure.
This rinse-off cleanser has no water-resistant coatings, non-stick properties, or stain-guard treatments where PFAS typically appear. The brand hasn't claimed PFAS-free status or undergone third-party testing.
We flunk more products than we pass. This one earned its grade. How we grade
Material
aqueous shampoo formulation (surfactants, humectants, polymers)
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
What’s concerning
No PFAS disclosure
The company has not publicly discussed PFAS in this product.
Category baseline
cosmetics is a category where PFAS exposure is more common.
1,4-dioxane (surfactant contaminant)
Rinse-off shampoos are commonly checked for 1,4-dioxane residue from ethoxylated surfactants; no third-party test data for VERB Glossy is publicly available, so contamination cannot be ruled out but is not established.
Fragrance allergens
Shampoos labeled 'Glossy' typically contain fragrance compounds (essential oils or synthetic perfumes) that can trigger contact dermatitis in sensitive individuals; full fragrance disclosure is not required on product labels in most markets.
What’s reassuring
Safe base material
Made from ceramic, mineral, or natural fiber with no PFAS risk.
Heavy metals
No recalls or reports of cadmium, lead, or mercury in VERB Glossy Shampoo. Rinse-off shampoos are lower-risk vehicles for metal contamination compared to pigmented products (mascaras, lipsticks), but independent testing is not publicly disclosed.
Source: FDA ↗Formaldehyde / VOCs
No evidence of DMDM hydantoin, imidazolidinyl urea, or other formaldehyde-releasers being used in VERB formulations; however, the brand does not publish its full preservative system, so absence is not confirmed.
Source: ATSDR ↗Microplastic beads (physical exfoliants)
VERB Glossy Shampoo is a cleansing rinse-off product without stated exfoliating particles; microplastics are not typical in shampoos unless explicitly labeled as a 'scrub' or 'exfoliating' variant.
The full breakdown
What it's made of and why it matters
VERB Glossy Shampoo is a surfactant-based aqueous formulation designed to cleanse and add shine without heavy oils. It contains polymers (likely silicones or acrylates) for gloss effect and humectants to retain moisture. Rinse-off products like shampoos contact skin briefly and are diluted in water, limiting exposure to any chemical residues. The closed-loop formulation means volatile organic compounds (VOCs) are minimal compared to leave-on or aerosolized products.
The brand's record and disclosure
Verb is a contemporary hair-care brand but maintains no publicly visible stance on PFAS, heavy metals, or formaldehyde-releasers in its ingredient list or safety documentation. The brand does not appear to hold third-party certifications (EWG Verified, Clean Beauty, etc.) that would signal independent safety vetting. No significant recalls or regulatory actions are on record for Verb Glossy Shampoo or the brand's portfolio. Ingredient transparency is limited compared to brands that publish full formulations or certified clean claims.
How it compares in its category
Glossy shampoos typically use silicone polymers or cationic surfactants to coat the hair shaft and enhance shine; VERB's approach appears standard for the premium drugstore segment. Rinse-off shampoos carry inherently lower systemic risk than conditioners, masks, or leave-in treatments because contact time is short and dilution is immediate. Brands with explicit PFAS-free or clean-beauty claims exist (e.g., Evo, Acure) but are not required; Verb's silence is typical for mainstream lines without sustainability messaging.
If you buy it
Use as directed: apply to wet hair, lather, rinse thoroughly with water. No heat or storage concerns apply to shampoos in squeeze bottles; keep capped to prevent evaporation and microbial growth. If scalp irritation, rash, or eye stinging occurs, discontinue and check for fragrance or surfactant sensitivity. Replace when empty; unopened shelf life is typically 2-3 years if stored in a cool, dry place away from direct sunlight.
What we don’t know
- Basis
- Model estimate, 72% confidence, not a lab result
- Lab test
- None on record for this exact product
- Brand statement
- Verb has made none
Formulations change between production runs, so check the current label. How we grade.
Safer alternatives in Shampoo
Credo Beauty
Roz Salt Scalp Scrub
salt crystals, mineral-based scrub
Fragrance allergens or undisclosed fragrance components
Limited concern
Mechanical irritation from crystal size and shape
Moderate concern
Low risk, salt scrub formulation carries minimal PFAS concern.
✓Verified PFAS-free by a third party
Puracy
Public Goods Shampoo Refill
aqueous surfactant-based liquid shampoo
1,4-dioxane (surfactant byproduct)
Limited concern
Fragrance allergens (undisclosed components)
Limited concern
Bacterial or mold growth in refill container
Limited concern
Lower concern for a MADE SAFE certified shampoo avoiding fluorinated ingredients.
✓Verified PFAS-free by a third party
Puracy
Natural Shampoo
aqueous surfactants, plant-derived cleansers
1,4-dioxane (contaminant in ethoxylated surfactants)
Limited concern
Fragrance allergens and sensitizers
Limited concern
Formaldehyde / VOCs
Limited concern
Lower concern for a liquid shampoo with minimal PFAS risk in this category.
⚠Risky category by default
More shampoo grades
How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.