Pura d'or Advanced Therapy Shampoo
Lower concern for a typical rinse-off shampoo with minimal PFAS risk.
This water-based liquid cosmetic has no disclosed PFAS-containing active ingredients like silicones or waterproofing agents. Pura d'or makes no PFAS claims, and no third-party lab data or certifications are publicly available.
We flunk more products than we pass. This one earned its grade. How we grade
Material
aqueous solution (water-based shampoo formulation)
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
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What Pura d'or Advanced Therapy Shampoo is made of, ingredients and materials
Pura d'or Advanced Therapy Shampoo is an aqueous (water-based) cleansing formulation with lower concern potential for accumulation in the body because shampoo is rinsed off within minutes. The primary hazard class for shampoos concerns preservatives (which prevent bacterial/fungal growth in the wet product) and surfactants (which can irritate if concentration is too high). Water-based products inherently avoid the volatility and inhalation risks of aerosols or powders.
What’s concerning
Category baseline
The starting point for this type of product, before anything specific to this product is counted.
No PFAS disclosure
No public statement from the brand about PFAS in this product.
Parabens
Pura d'or does not publicly disclose full preservative identity. Aqueous shampoos typically use parabens or alternative preservatives; formaldehyde-releasing agents are less common in premium branded products but cannot be ruled out without ingredient list review. Exposure is minimal due to rinse-off use pattern.
Source, FDA ↗Fragrance allergens and undisclosed fragrance components
The product name 'Advanced Therapy' and brand marketing suggest fragrance addition. EU and US regulations allow 'fragrance' as a single ingredient masking 30+ undisclosed chemicals; common allergens include limonene and linalool. Scalp contact is brief, reducing risk, but individuals with sensitive skin may experience contact dermatitis.
1,4-dioxane (contaminant in ethoxylated surfactants)
Water-based shampoos often use ethoxylated surfactants for emulsification and foaming; these can be contaminated with 1,4-dioxane (a probable carcinogen) during manufacturing. Purity is not disclosed. Rinse-off use limits systemic absorption compared to leave-on products.
Skin irritation from surfactant concentration
Shampoos by function require high surfactant concentration (typically 10-20% by weight); excessive scalp contact or use on sensitive areas (eyes, face) can cause temporary irritation. 'Advanced therapy' positioning does not clarify whether surfactant levels are optimized for sensitive scalp.
What’s reassuring
Base material not linked to PFAS
The main material recorded for this product is not one associated with PFAS.
Heavy metals
No recalls or public warnings for lead, cadmium, or arsenic contamination in this product line. Risk is lower for shampoos than for pigmented cosmetics, but botanical extract sourcing is not independently verified.
Source, FDA ↗How is this PFAS grade calculated?
The brand's record and disclosure
Puracy (the parent brand) markets a sustainability and 'natural' positioning but has published limited third-party certifications or full ingredient transparency beyond marketing claims. No major safety recalls or regulatory enforcement actions are on record for this product line. The brand does not publicly disclose PFAS testing or mitigation efforts, which is consistent with most conventional shampoo manufacturers but limits verification of exposure minimization.
How it compares in its category
Conventional shampoos occupy the middle ground of safety in personal care, they are lower-risk than leave-on products (which absorb into skin) or powders (which are inhaled), but higher-risk than simple bar soaps because liquid formulations require preservative systems. Pura d'or positions itself as 'advanced therapy' with botanical claims, a marketing category that does not inherently change chemical safety profile compared to mass-market alternatives. No data suggests this formulation has materially different hazard exposure than competing mid-market shampoos.
If you buy it
Rinse thoroughly after use to minimize residual scalp contact; do not ingest. Store in a cool, dry place away from direct sunlight to preserve preservative efficacy and reduce bacterial contamination risk. If scalp irritation develops (itching, redness, flaking), discontinue and patch-test on a small area before resuming. Replace if the product develops unusual odor, discoloration, or separation, which may indicate preservative breakdown.
What is not known about PFAS in this product?
- Basis
- Model estimate, 72% confidence, not a lab result
- Lab test
- None on record for this exact product
- Brand statement
- Pura D'or has made none
Formulations change between production runs, so check the current label. How we grade.
More shampoo grades
How we score, every product runs through the same public 0-100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.